An Inside Look: Interning in Marketing/Advertising
Submitted by Ashley Williams, Office of Career Services Graduate Assistant
Ariel Rivera first discovered her Summer 2013 Internship opportunity at the Rollins Career & Internship Expo this past spring. Ariel not only secured an Intern position with Where Orlando magazine, but also received both academic credit and scholarship toward the opportunity due to her thorough investigation and timely follow up.
In this post, she describes her tasks as an intern, the challenges she overcame, and the skills she has developed half-way through her internship.
by Ariel Rivera, Summer 2013 Intern at Where Orlando Magazine in Orlando, FL
As I approach the midpoint of my internship with Where Orlando I have realized the hard work and dedication that goes into not only publishing each issue of the magazine, but organizing advertisements, dealing with clientele, and informing the community of our publications. I feel that I have progressed immensely on completing my learning objectives. For example, as I work closer with the circulation manager and editor, among other personnel, I have learned the process of completing each issue and assignment by working together to make everything from articles to emails as effective as possible. Most of my work entails posting on the company’s social media sites, which has made me proficient in using these tools for successful advertising and as great sources of information. I have always felt intimidated by complicated computer programs and now I find myself using Excel and design software with ease. Embracing the power of online interaction and realizing how useful websites like Facebook and Twitter can be in promoting a company has helped me to feel connected to my community and a helpful asset to the company.
Learning to be in a new environment was initially the hardest part of my internship. I am used to working in fast paced environments so being in a cubicle for hours at a time took a lot of getting used to. However, I now enjoy going to work and I definitely see myself working in this field as a career. Seeing the power of group work has impressed me the most. I am used to doing things on my own, including homework and other assignments. Working together with everyone on staff step by step in creating e-blasts (emails sent out to clients and advertisers), newsletters, and event updates has taught me that it takes a lot of time, energy and teamwork to keep a magazine running. Especially when I attended my first Where Wednesday event at Bon Posh Fashion Jewelry was I able to see how advertisers, concierge, clientele, and those on the magazine came together to create a fun way to connect with each other and sponsor other projects. Helping with that event and finally seeing it unfold was perhaps my most proud moment with the magazine thus far. I was able to see how Where Orlando actually affects the community and it helped me connect to other businesspeople and feel the satisfaction of a job well done.
Through this internship I have developed skills in effective advertising and marketing. For example, some of my tasks have involved directly calling hotels and clients, thus developing communication skills and learning how to run the business. I was also asked to write a section of an article for the upcoming issue of the magazine and often given the assignment to post exciting and effective posts on the company’s social media sites, which has benefited by writing skills immensely. By seeing the various tasks that go into the magazine and each person’s job I think that I could see myself working in a similar field. For example, I never considered being an editor, yet I have now become enthralled by the editing process and am interested in looking into it as a future career. This may seem like a far jump but it gives me a starting point to find a job that I will love and work hard at.
We did an event at Bon Posh Fashion Jewelry on International Drive last week to connect advertisers and clients.
Company Twitter page: https://twitter.com/whereORLANDO